WE ARE

WE ARE

WE ARE

We were born from the idea that a sharp insight, just like a punchline, brings a spark to the conversation and stirs emotions.
We were born from the idea that a sharp insight, just like a punchline, brings a spark to the conversation and stirs emotions.
We were born from the idea that a sharp insight, just like a punchline, brings a spark to the conversation and stirs emotions.
It has the power to move people, define strategy, and chart a new path forward.
It has the power to move people, define strategy, and chart a new path forward.

We’re a close-knit team who loves solving difficult problems.

We’re a close-knit team who loves solving difficult problems.

We love challenges like….

We love challenges like….

Sharpening a

product concept 

Clarifying a Brand Message, Campaign, or Positioning

Illuminating a hard

to reach audience

Inspiring

creative teams

Crystalizing a vision for innovation

Nudging consumer

behavior change

And whatever

new thing

you HAVE for us…

Sharpening a

product concept 

Clarifying a Brand Message, Campaign, or Positioning

Illuminating a

hard to reach audience

Inspiring

creative teams

Crystalizing

a vision for innovation

Nudging consumer

behavior change

And whatever

new thing

you HAVE for us…

Sharpening a

product concept 

Clarifying a Brand Message, Campaign, or Positioning

Illuminating a

hard to reach audience

Inspiring

creative teams

Crystalizing

a vision for innovation

Nudging consumer

behavior change

And whatever new thing

you HAVE for us…

Matt Bodien

Stephanie Newkirk

Heather Poli

Matt Bodien

Matt Bodien

Stephanie Newkirk

Stephanie Newkirk

Heather Poli

Heather Poli

We spend most of our time peering into people’s lives, talking to them in focus groups, making data feel real, and translating it all into what matters most for your team.

We spend most of our time peering into people’s lives, talking to them in focus groups, making data feel real, and translating it all into what matters most for your team.

But the real magic happens when we join our analytical capabilities with intentional research design, deep expertise, and joyful collaboration.
But the real magic happens when we join our analytical capabilities with intentional research design, deep expertise, and joyful collaboration.
We create work that doesn't just land, it lingers. And it sets the stage for what comes next...
We create work that doesn't just land, it lingers. And it sets the stage for what comes next...

Our Philosophy

We believe the best work happens when…

We believe the best work happens when…

We believe the best work happens when…

Experienced people get their hands dirty.
Experienced people get their hands dirty.

We love to do the work — designing, planning, moderating, writing.

We love to do the work — designing, planning, moderating, writing.

We love to do the work — designing, planning, moderating, writing.

Each project is treated as precious.
Each project is treated as precious.

We design and run every project to its own unique needs — no cookie-cutter solutions.

We design and run every project to its own unique needs — no cookie-cutter solutions.

We design and run every project to its own unique needs — no cookie-cutter solutions.

There’s room to focus on what's important.
There’s room to focus on what's important.

We protect our bandwidth to think deeply and collaborate intentionally.

We protect our bandwidth to think deeply and collaborate intentionally.

We protect our bandwidth to think deeply and collaborate intentionally.

The output is crafted with care.
The output is crafted with care.

We write, rewrite and iron out the wrinkles in every report to make it stick.

We write, rewrite and iron out the wrinkles in every report to make it stick.

We write, rewrite and iron out the wrinkles in every report to make it stick.

It all feels like a team sport.
It all feels like a team sport.

We build momentum through collaboration and humor to make work fun.

We build momentum through collaboration and humor to make work fun.

The output is crafted with care.

We write, rewrite and iron out the wrinkles in every report to make it stick.

It all feels like a team sport.

We build momentum through collaboration and humor to make work fun.

busy doing what we love

What we're up
to right now
What we're up
to right now

We’ve been around the block.

We’ve been around the block.

“Alongs” we’ve conducted

shop-alongs + dine-alongs + drink-alongs + fly-alongs + cook-alongs + drive-thru-alongs +

focus-group-in-a-moving-limousine-along

shop-alongs + dine-alongs + drink-alongs + fly-alongs +

cook-alongs + drive-thru-alongs +

focus-group-in-a-moving-limousine-along

Total years in the biz

Total years

in the biz

+

+

+

Cities We've Lived in

Cities

We've Lived in

New York City

Denver

Boulder 

London 

Hong Kong 

Chicago

Atlanta

Columbus

Shortest Project

Weeks

Longest Project

Weeks

Countries we’ve worked in*

Countries we’ve worked in*

* IRL and virtually

US, Hong Kong, South Korea, Kenya, Denmark, UK, France, Spain, Germany, Russia, Switzerland, China, Japan, Canada, Mexico, Guatemala, Peru, Brazil, Saudi Arabia, India, Poland, Australia, South Africa, UAE

US, Hong Kong, South Korea, Kenya, Denmark, UK, France, Spain, Germany, Russia, Switzerland, China, Japan, Canada, Mexico, Guatemala, Peru, Brazil, Saudi Arabia, India, Poland, Australia, South Africa, UAE

Shortest Project

Weeks

Longest Project

Weeks

Cities

We've Lived in

New York City

Denver

Boulder 

London 

Hong Kong 

Chicago

Atlanta

Columbus

We’ve gone deep in many categories:

Praise for Punchline

Praise for Punchline

Praise for Punchline

Matt, Steph, Heather, and the team at Punchline are truly best-in-class, and they're the team I come to with my most challenging consumer questions. They're not just researchers; they're insight strategists, storytellers, thought partners, and all-around amazing people to work with.

Head of Global Consumer Insights

DIGITAL SPORTS ENTERTAINMENT

Punchline manages to feel like insiders and outsiders in the best way. They work like an extension of the team, but bring a fresh lens and rich cultural context. They make insights stick. You don’t just hear them, you remember them.

Head of Research

FINTECH

Working with Punchline feels like having true thought partners, not just research vendors. They bring sharp, strategic thinking that pushes beyond surface level insights to uncover what actually drives behavior and brand impact. Punchline has been our trusted partner for many years. Their work is always grounded in rigor, but translated into clear, actionable direction that elevates the entire project.

VP, Marketing Science

Advertising Agency

Working with the team at Punchline is like getting a strategist super charge for your work. Their expertise and impact goes well beyond the research - which, is thoughtful and actionable on a level rarely met by other shops. ...The team is still referring to work the Punchline team did years later, using it to guide decisions and frameworks across the org. I can’t recommend them highly enough.

Executive Director, Product Strategy

financial services

I will follow them to the ends of the world. They're the best.

Senior Manager, Insights

Gaming

Matt, Steph, Heather, and the team at Punchline are truly best-in-class, and they're the team I come to with my most challenging consumer questions. They're not just researchers; they're insight strategists, storytellers, thought partners, and all-around amazing people to work with.

Head of Global Consumer Insights

DIGITAL SPORTS ENTERTAINMENT

Punchline manages to feel like insiders and outsiders in the best way. They work like an extension of the team, but bring a fresh lens and rich cultural context. They make insights stick. You don’t just hear them, you remember them.

Head of Research

FINTECH

Working with Punchline feels like having true thought partners, not just research vendors. They bring sharp, strategic thinking that pushes beyond surface level insights to uncover what actually drives behavior and brand impact. Punchline has been our trusted partner for many years. Their work is always grounded in rigor, but translated into clear, actionable direction that elevates the entire project.

VP, Marketing Science

Advertising Agency

I will follow them to the ends of the world. They're the best.

Senior Manager, Insights

Gaming

Working with the team at Punchline is like getting a strategist super charge for your work. Their expertise and impact goes well beyond the research - which, is thoughtful and actionable on a level rarely met by other shops. ...The team is still referring to work the Punchline team did years later, using it to guide decisions and frameworks across the org.

Executive Director, Product Strategy

FINANCIAL SERVICES

We're always down for 'what-ifs' & half-baked ideas.

We're always down for 'what-ifs' & half-baked ideas.

Let's chat.

Let's chat.

hello@punchlineinsights.com

hello@punchlineinsights.com

Reading our website footer!?

That’s next-level attention to detail. We might be like-minded.

© Punchline Insights 2026. All Rights Reserved.

Reading our website footer!?

That’s next-level attention to detail. We might be like-minded.

© Punchline Insights 2026. All Rights Reserved.

Reading our website footer!?

That’s next-level attention to detail. We might be like-minded.

© Punchline Insights 2026. All Rights Reserved.